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Media & communication skills training for executives

Getting you message across to the right audience and being able to switch to a different conversational style, is one of the biggest challenges for executives and business owners. A news channel versus a podcast channel is a great example.

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The executives as the presenter must use straightforward and general language when communicating via a news channel. On the other hand, the same presenter can use technical terms and complex jargon in a podcast interview because audience's level of education is on that subject might be more elevated. 

Following our training, we will demonstrate the following concepts to the executive and business owner: 

1

How to pivot the message based on the media opportunity

2

Create a brand message and hook w/the appropriate talking points

3

Speak to benefits for the audience so they will pay attention to what you have to say 

Why communication skills help you master your media message?

The communication skill as an executive is vital to successfully collaboration in the workplace and leading others effectively.

 

Outwardly, by improving your communications skills you will help maintain a positive brand reputation and build a stronger customer relationships.


As a CEO of a company, mastering your media message is your responsibility to portray the right brand image. If you are reading this, you have probably been asked to participate in news, podcasts, keynote, or other presentation opportunities, and you are aware that your performance could have been stronger.


You're at the right place.

WE ALL WANT TO BE GREAT COMMUNICATORS

Our ability to communicate dictates our success in our careers.


We all want to be more natural authentic communicators...and we realize when we are not good in this area, it stops us from getting the results we want at work.


Whether it's a sales conversation, pitch to your company, a proposal, or even simply an interview... if we are not getting the results we want, we we think it's because we don't possess the qualities to be a dynamic communicator. BUT...

YOU CAN LEARN TO DO IT

What I've learned from media training hundreds of my clients for big stakes, on-camera appearances and my years of working as a host and spokesperson, is that the skills to be natural and confident in front of others is not something that you necessarily have to be born with (or naturally possess), but it IS actually something you can learn.

BECOME AN AUTHENTIC COMMUNICATOR 

I lead workshops that  will show you how to:

1

Physically prepare yourself to be present, available, and relaxed

2

Craft and create your content in a way that you can be more impactful and connected to the people you trying to reach 

3

Simulate what you want to achieve in your presentations, interviews, pitches, and sales conversations so you are set up for success physically and mentally... and feel confident going into those situations (because when you are confident, you are more available!) 

GETTING BACK TO BASICS

The secret is about being able to connect with people, to really share what you are doing and how you can help them.
To have being REAL and YOU be what you are more committed to... instead of in your head trying to do it right. I can't wait to show you how!
Because I know that being an effective communicator is possible for everyone. And when we do achieve this for ourselves, we unlock the connections that will help us deliver our biggest results.

RESULTS WE WILL ACHIEVE

When you dive into these three areas of effective communication, you can actually see the changes in communication in real time...and these shifts go far beyond that great feeling of knowing you made an impact.


These authentic connections LEAD TO RESULTS: promotions, powerful presentations, conversions, a more effective team, and increased revenue!

Things to Consider When Entering a Media Training Program:

Here's an example of our onboarding questionnaire:

 

  1. What is the part of your professional/expertise that is inspiring to you?
     

  2. In a perfect world, where would you make your on-camera appearances?
     

  3. What are some current things going on in the world that you may be able to weigh in on given your profession/expertise?
     

  4. What about your brand or business makes you unique compared to others that might be in the same industry?
     

  5. What are some parts about your brand, business, or industry do you feel passionately about discussing? Is there some misinformation out there that you'd like to educate your viewers on and be the voice in that space?
     

  6. Are you presenting goals just to enhance your own opportunities and success for clients or business? Or would you like to also expand to be more present in the media and known for your expertise on a regional or national level?
     

  7. What is your current comfort level and experience with presenting either in person or on-camera?
     

  8. How would you rate your current performance level on a scale of 1-10?
     

  9. What area about presenting or performing feels the most challenging to you?
     

  10. What else do I need to know about you?

What does our media training include for CEOs, Executives and Entrepreneurs?

Our media training program is for any CEO, executive, business owner, or entrepreneur hoping to reach a larger audience through a multi-pronged approach such as linear television, podcasts, social media, morning shows, press appearances, speeches, or public speaking.

Things To Expect From This Training:

GENERAL GROUP TRAINING

  • Mindset preparation

  • Nervousness relief techniques

  • Proper breathing and vocal techniques

  • Hand placement & gestures

  • Energy & inflection with eyes, face, and voice

  • Tone & cadence appropriate to the objective

  • Removing verbal tics as filler in between points
     

VOLUNTEER 1-ON-1 PARTICIPANTS

  • Brand messaging / Elevator Pitch

  • Co-Creation of key talking points and sound bites

  • General Presence (eye-line, postures, chin levels, etc.)

  • Navigating difficult questions

  • Energy, inflection, and personality

SCHEDULE YOUR
15-MINUTE CALL TODAY!

How Media Training Can Help

Interviews can be incredibly daunting as the interviewee since you have no control of what is going to be asked or the direction of the conversation. Often, the interviewer sends a list of questions but you don't know if they are really going to be asked. That's why it is so important to prepare as the interviewee to be able to pivot with ease depending on the question.

 

The preparation starts with a strong brand message. No matter what the interviewee is asked, the answer should always pivot over to the brand message. For simplicity, we create bullet points the interviewee wants to mention no matter what the question is, to really get across the ideal message to the receiver. Having 7-10 talking points and having a strong opening brand message is crucial to getting through a media opportunity/ 

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